Fast fashion is like takeaway junk food. It tastes great at first and makes you feel shit.
You might of heard the term fast fashion, and how it speeds up fashion trends in clothing shops. Fast fashion can make this season’s style last for only a few months, or even weeks, because of the high-turnover of fashion in he retail industry. Fashion stores and labels are known to work on a weekly fashion cycle, so that you can shop for fresh stock, and new look each new week.
This ain’t no stitch n bitch!
Join our sustainable sewing meetup in Freo.
The problem with this fast cycle of fashion, isn’t fashion itself, but the industrial waste produced by manufacturing increasingly more stock for the sake of increasing sales. Because of fast fashion, more materials need to be mined and farmed, the factories then require more energy to operate, and consumers end up consuming more, spending more, and wasting more.
Most people have bloated wardrobes, full of excess clothes.
Even the op shops who receive donations from our wardrobe turnover can’t handle the mountains of fast fashion, and often send their excess to landfill. Fast fashion is definitely not serving the need of consumers, but is only self-serving the fashion industry.
If you have shopped in op shops and vintage clothing stores before, you might notice that some of the clothes were made decades ago! The durability of vintage and retro textiles is amazing. What this shows us is that well-designed fashion can actually last a long time, even if the style goes in and out of fashion.
The best thing about fashion today in 2019, is that almost anything goes. Fashion from the 80’s looks rad, threads from the 70’s and 60’s rock, and any fashion from earlier decades is so amazingly cool with the right remix. Some of the vintage clothes available nowadays are coming up to 60 and 70 years old now, which shows us what’s possible when manufacturing clothes today.
Fast fashion is like takeaway junk food. It’s tasty and exciting at the time, but it’s not good for you or society.
One takeaway meal produces so many pieces of packaging, wrappers, cups and straws just for one meal. The same goes for fast fashion, where the full production line produces a piece of clothing that is worn once or twice, before next week’s fashion cycle starts again.
What can you do to fight fast fashion? Well, take some time and get creative with your own fashion style. The important thing to remember is that we already have an abundance of clothes and fashion. Take a look in your own wardrobe for starters, and you’ll find an excess of fashion. If you’re bored with your own clothes (which is normal), then have a go remixing, recycling and upcycling. A small addition or change to your existing wardrobe can make all the difference. Consider taking your clothes to a local clothes swap, where community members simply swap clothes for a whole fresh new look. Lastly, support your local clothes library by collaborating with their communal wardrobe!
Freo’s famous clothes swap is on again!